As a co-founder of Bounceback Beer, I collaborated with creator Timmy Bounceback to launch a unique craft beer brand that aligned with his popular podcast. Within the first five months of the launch, we successfully introduced the beer into 10 key properties and developed expansion plans targeting the Las Vegas and Philadelphia markets. Our weekly activations served as a dynamic growth marketing strategy, driving engagement for both the beer and the podcast, while solidifying the brand’s presence in new markets. Bounceback Beer was also highly reviewed by a slew of celebrities and influencers, further amplifying its reach and credibility. This strategic approach fueled growth for the creator, the show, and the brand itself.